It is no exaggeration to say Alycia Mondavi and her three sisters were introduced to the wine industry at birth: they were born into one of Napa Valley’s prominent wine families that has owned and operated C. Mondavi & Family since 1943. Just like her father and her sisters, Alycia received her first paycheck at age 10, working for $0.25 an hour as an apprentice doing odd jobs at the winery, from the laboratory to the hospitality center. In 2007, she graduated from the University of San Diego with business degrees in Marketing and Management and in 2008 she earned her paralegal certificate.
For three years following her graduation, Alycia worked as a paralegal in a law firm located in Napa Valley and also as an assistant marketing consultant for numerous ultra-premium wines. Her experiences as a paralegal combined with life lessons in the wine business enabled her to study various avenues in the wine industry, including but not limited to, launching new wine brands, wine labeling and advertising laws, and grape contracts. In 2012, she joined her sister Riana as a fourth generation family member working for C. Mondavi & Family managing the family’s high-end brand Aloft, a Howell Mountain Cabernet Sauvignon made by Thomas Brown.
In addition to her full-time job with her family, she focuses on the joint-venture, Dark Matter Wines, with her three sisters. With the help and brainstorming of her sisters, Alycia oversees the marketing and customer relations for Dark Matter Wines for both the Zinfandel and the Limitless Cabernet Sauvignon.